Richmond Advantage is now Imperi

November 08 2025, 3 min reading time

Introducing Imperi: A New Chapter in Our Journey

For decades, Richmond Advantage has been more than a distributor — we’ve been a trusted partner to restaurants, caterers, and businesses across Texas and beyond. Today, we’re proud to announce the next evolution of that story: Richmond Advantage is now Imperi.

This rebrand marks not just a change in name, but a bold new direction for our company — one defined by innovation, growth, and a continued commitment to the customers who’ve been with us every step of the way.

From Humble Beginnings to Industry Leadership

Our story began in the 1980s with a simple mission: to provide essential foodservice and hospitality supplies to local businesses with unmatched reliability and care. What started as a small, family-run operation steadily grew into a regional leader — expanding our product offering, service area, and capabilities while staying true to the values that built our foundation.

Over the decades, Richmond Advantage evolved from a local distributor into a trusted B2B partner. We forged strong relationships with restaurants, caterers, and facility managers. We expanded our sourcing network and, eventually, began importing directly — bringing flagship products to market under our own control. Along the way, we became a recognized name in the industry for reliability, responsiveness, and deep partnership.

A New Era of Leadership

In 2024, Richmond Advantage entered an exciting new chapter with a change in ownership — a pivotal milestone that set the stage for the next phase of our growth. The new leadership brings fresh energy, strategic investment, and a forward-looking vision to build on the company’s decades-long legacy.

The transition to Imperi reflects this new era. It’s a name designed for the future — one that captures the strength, scale, and ambition of our evolving business while honoring the history and relationships that brought us here.

What’s Changing — and What’s Staying the Same

While our name, logo, and website are evolving, the heart of our company remains unchanged. Our promise to customers is as strong as ever:

Customer-obsessed service: Our dedicated sales representatives understand your business and go the extra mile to support your needs.
Seamless supply: We offer free local delivery in the extended Austin, San Antonio, Hill Country, and Corpus Christi regions — plus reliable nationwide shipping.
Quality and value: We source directly from trusted U.S. and global manufacturers to ensure premium quality and competitive pricing.
Trusted partnerships: We remain committed to building long-term relationships with our clients, suppliers, and industry partners.

A Platform Built for the Future

Our rebrand also coincides with significant investments in digital infrastructure designed to make your experience with us smoother and more powerful than ever. Soon, you’ll see:

A modernized online platform with personalized ordering tools
Enhanced account management and order tracking features
Exclusive product lines — including our new EcoElite™ range of economical, high-quality disposable gloves and cleaning essentials
Expanded sourcing and product capabilities to support your business as it grows

Looking Ahead

Our journey from a small distributor in the 1980s to a trusted national partner has been made possible by you — our customers, suppliers, and team members. The transition to Imperi is more than a rebrand; it’s a renewed commitment to the future. It’s about building on a proud legacy while embracing innovation, growth, and opportunity.

Thank you for being part of this story. We’re excited for what’s ahead — and we’re just getting started.

Welcome to Imperi
A new name. A new era. The same trusted partner — now stronger than ever.