Privacy policy

Last updated: August 3, 2026

Richmond Advantage LLC d/b/a Imperi (“Imperi,” “we,” “us,” or “our”) operates the Imperi website, online store, customer accounts, and related products, services, features, communications, and business operations collectively referred to in this Privacy Policy as the “Services.”

Our online store is powered by Shopify, which enables us to provide certain portions of the Services.

This Privacy Policy describes how we collect, use, process, retain, and disclose personal information when you:

• Visit or use our website;

• Create or use an Imperi customer account;

• Browse, request information about, purchase, return, or receive our products;

• Request a quote or establish a commercial account;

• Communicate with us by telephone, email, text message, website form, or another method;

• Interact with our advertisements, promotions, or social media pages; or

• Otherwise interact with Imperi or use the Services.

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to an individual or household. Personal information does not include information that has been aggregated, anonymized, or de-identified so that it cannot reasonably be linked to an individual.

If there is a conflict between this Privacy Policy and our Terms of Service regarding the collection, use, processing, or disclosure of personal information, this Privacy Policy controls.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understand the practices described in this Privacy Policy.

1. Personal Information We Collect or Process

The personal information we collect or process depends on how you interact with Imperi, the Services you use, and applicable law. We may collect or process the following categories of information.

Contact Information

This may include:

• Name;

• Business or employer name;

• Job title;

• Billing address;

• Shipping or delivery address;

• Email address;

• Telephone or mobile number; and

• Other contact details you provide.

Customer and Business Account Information

This may include:

• Username and password;

• Account access credentials;

• Security and authentication information;

• Customer number;

• Authorized purchasers and account users;

• Company locations;

• Purchasing preferences;

• Communication preferences;

• Tax-exemption information;

• Purchase-order information;

• Trade references;

• Credit terms or credit application information; and

• Other information submitted when opening or managing an account.

You are responsible for maintaining the confidentiality of your account credentials and for restricting access to your account.

Order and Transaction Information

This may include:

• Products you view, search for, place in a cart, request a quote for, or purchase;

• Order history;

• Product quantities and pricing;

• Purchase orders;

• Delivery instructions;

• Shipping and fulfillment information;

• Returns, exchanges, cancellations, and credits;

• Customer-specific pricing or product preferences; and

• Other information related to a transaction or requested transaction.

Payment and Financial Information

This may include:

• Payment method;

• Payment card information;

• Bank or financial account information;

• Payment authorization;

• Transaction details;

• Payment confirmation;

• Billing records; and

• Other payment-related information.

Payment information may be collected and processed directly by Shopify, payment processors, financial institutions, or other service providers acting on our behalf. Imperi may not directly store complete payment card numbers.

Communications and Customer-Service Information

This may include information you provide when you:

• Contact our customer-service, sales, accounts-receivable, operations, or delivery teams;

• Submit an inquiry, complaint, order issue, quote request, or product question;

• Participate in a telephone call or online chat;

• Complete a website form;

• Respond to a survey;

• Communicate with us by email or text message; or

• Otherwise communicate with Imperi.

This information may include the content of your communication, attachments, contact history, and information needed to respond to or resolve your request.

SMS and Mobile Messaging Information

When you provide a mobile telephone number or interact with Imperi through SMS or MMS messaging, we may collect:

• Your mobile telephone number;

• Your SMS consent and opt-in status;

• The date, time, method, and source of your opt-in;

• Your opt-out status and the date and time of an opt-out request;

• Messages sent to or received from your mobile number;

• Keyword responses such as STOP, START, or HELP;

• Message delivery, failure, and interaction data;

• Customer-service notes related to the conversation; and

• Your messaging preferences.

Additional information about how we use and protect mobile information appears in the SMS and Mobile Communications section below.

Device and Technical Information

This may include:

• Internet Protocol address;

• Browser type and version;

• Device type;

• Operating system;

• Network information;

• Cookie identifiers;

• Device identifiers;

• General geographic location derived from an IP address;

• Referring website;

• Log information; and

• Other technical information about your access to the Services.

Website and Usage Information

This may include information about how you interact with the Services, such as:

• Pages or products viewed;

• Search terms;

• Links selected;

• Items placed in a cart;

• Website navigation;

• Session date and duration;

• Account activity;

• Email or advertising interactions; and

• Other information about your use of the Services.

Information We Derive or Infer

We may derive preferences or inferences from the information described above, such as products that may be relevant to your business, purchasing patterns, preferred communication channels, or likely areas of interest.

2. Sources of Personal Information

We may collect personal information from the following sources.

Directly From You

We collect information directly from you when you:

• Create or manage an account;

• Place or request an order;

• Request a quote;

• Complete a credit application or other business form;

• Contact us;

• Opt in to communications;

• Participate in a promotion or survey; or

• Otherwise provide information to us.

Automatically Through the Services

We may collect information automatically when you visit or use the Services through cookies, pixels, tags, log files, software development kits, and similar technologies.

From Shopify and Our Service Providers

We may receive information from Shopify and from service providers that support:

• Website hosting;

• E-commerce;

• Payment processing;

• Customer accounts;

• Customer service;

• Communications;

• Analytics;

• Advertising;

• Fraud prevention;

• Shipping;

• Delivery;

• Information technology; and

• Other business operations.

From Business Partners and Other Third Parties

We may receive information from:

• Business or marketing partners;

• Product manufacturers;

• Shipping or delivery providers;

• Credit-reporting or business-information providers;

• Publicly available sources;

• Social media platforms;

• Referral sources; and

• Other third parties as permitted by law.

If your employer, company, or another organization creates or manages an account for you, that organization may provide information about you and your authorization to use the account.

3. How We Use Personal Information

We may use personal information for the following purposes.

Providing and Fulfilling the Services

We may use personal information to:

• Process and fulfill orders;

• Provide quotes and pricing;

• Process payments;

• Arrange shipping and delivery;

• Coordinate delivery instructions;

• Process returns, credits, or exchanges;

• Maintain customer and product records;

• Provide customer-specific products, pricing, or services;

• Verify tax-exempt status;

• Administer commercial credit terms;

• Provide product availability information; and

• Perform our contractual obligations.

Managing Customer Accounts

We may use personal information to:

• Create, maintain, authenticate, and secure customer accounts;

• Manage authorized account users;

• Remember account preferences;

• Maintain order history;

• Provide account notifications;

• Facilitate quick ordering or repeat ordering; and

• Provide account-related support.

Communicating With You

We may use personal information to:

• Respond to questions and requests;

• Provide customer support;

• Communicate about orders, quotes, products, deliveries, payments, or accounts;

• Send service-related notices;

• Resolve complaints or order issues;

• Coordinate urgent or special deliveries; and

• Maintain our business relationship with you.

Marketing and Advertising

Subject to applicable law and your communication preferences, we may use personal information to:

• Send marketing or promotional communications by email, postal mail, or text message;

• Provide information about products, services, special offers, or company updates;

• Measure the effectiveness of marketing;

• Personalize website content;

• Recommend products based on your prior purchases or activity; and

• Display advertisements on our Services or third-party websites.

Some disclosures involving advertising partners may be considered a “sale,” “sharing,” or use for “targeted advertising” under certain state privacy laws, even when no money is exchanged. Depending on where you live, you may have the right to opt out of these activities through our Your Privacy Choices page.

Mobile telephone numbers, SMS opt-in records, and SMS consent information are excluded from the advertising and marketing disclosures described above. We do not share mobile contact information or SMS consent with third parties or affiliates for their marketing or promotional purposes.

Improving and Personalizing the Services

We may use personal information to:

• Understand how customers use the Services;

• Analyze website and purchasing activity;

• Develop or improve products and services;

• Improve website functionality;

• Personalize customer experiences;

• Diagnose technical problems;

• Conduct internal research; and

• Measure business performance.

Security and Fraud Prevention

We may use personal information to:

• Authenticate accounts;

• Protect the Services;

• Detect, prevent, and investigate fraud;

• Identify unauthorized account access;

• Address malicious, illegal, unsafe, or suspicious activity;

• Protect Imperi, our customers, and other individuals; and

• Maintain the safety and security of our systems, property, and operations.

Legal and Compliance Purposes

We may use personal information to:

• Comply with applicable laws and regulations;

• Respond to subpoenas, court orders, warrants, or other valid legal process;

• Respond to government or law-enforcement requests;

• Exercise or defend legal claims;

• Conduct or participate in litigation or civil discovery;

• Enforce our agreements, policies, and terms;

• Maintain required business and tax records; and

• Protect our rights and the rights of others.

4. SMS and Mobile Communications

Imperi may offer SMS or MMS communications for customers who have provided the required consent.

Types of Messages

Depending on the consent you provide and your interactions with us, messages may include:

• Quotes and pricing information;

• Order confirmations;

• Order and fulfillment updates;

• Product availability information;

• Delivery status and delivery coordination;

• Account or payment notifications;

• Responses to customer-support inquiries;

• Information about complaints, returns, or service issues;

• Product information;

• Service announcements; and

• Occasional promotional messages or special offers.

Consent

Imperi sends text messages only where we have an appropriate basis to do so, including consent when consent is required.

Where promotional and non-promotional text messages are offered, Imperi may request separate consent for each category as required by applicable law or messaging-provider requirements.

Consent to receive promotional or marketing text messages is not a condition of purchasing any goods or services from Imperi.

Message Frequency and Charges

Message frequency varies depending on your orders, deliveries, inquiries, customer-service activity, and communication preferences.

Message and data rates may apply. Your mobile carrier’s standard messaging and data charges may apply.

Opting Out and Requesting Help

You may withdraw your SMS consent at any time by replying STOP to a message from Imperi.

After you opt out, you may receive one final message confirming that your opt-out request has been processed. We will then stop sending messages from that messaging program unless you subsequently provide renewed consent or reply START to resubscribe.

For assistance, reply HELP, call us at (210) 650-9500, or email contact@imperi.com.

Opting out of text messages does not prevent Imperi from communicating with you through other methods when necessary to complete a transaction, respond to your request, service your account, or comply with legal obligations.

Protection of Mobile Information

We do not share mobile contact information with third parties or affiliates for marketing or promotional purposes.

Information may be shared with subcontractors in support services, such as customer service. All other categories described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell, rent, or transfer SMS opt-in data or consent to lead generators, data brokers, advertisers, affiliates, or other businesses for their own marketing or promotional purposes.

Our service providers may process limited mobile information when necessary to operate or support our communications systems, deliver messages, provide customer service, prevent fraud, or comply with law. Such service providers are authorized to use the information only to provide services to Imperi and not for their own marketing purposes.

For additional information regarding the Imperi messaging program, please review our SMS Terms and Conditions.

5. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to:

• Operate and secure the Services;

• Remember preferences;

• Keep users signed in;

• Maintain shopping-cart functionality;

• Understand website usage;

• Measure performance;

• Prevent fraud;

• Personalize content; and

• Support advertising and analytics.

Some cookies are necessary for the website to function. Other cookies may be used for analytics, personalization, or advertising, subject to applicable law and available privacy controls.

You may be able to control cookies through your browser settings or through privacy tools made available on the Services. Blocking certain cookies may affect website functionality.

Where required, we will request consent before using non-essential cookies.

6. How We Disclose Personal Information

We may disclose personal information in the circumstances described below.

Shopify

Our online store is hosted by Shopify. Information you submit through the Services may be transmitted to and processed by Shopify to operate, secure, personalize, and improve the e-commerce Services.

Shopify may process information in countries other than the country in which you reside. Shopify’s processing is governed by its own applicable privacy notices.

You may review the Shopify Consumer Privacy Policy and use the Shopify Privacy Portal to learn more about Shopify’s practices and available privacy choices.

Vendors and Service Providers

We may disclose personal information to vendors and service providers that perform services on our behalf, including:

• Website hosting;

• E-commerce services;

• Payment processing;

• Customer account administration;

• Information technology;

• Cloud storage;

• Data analytics;

• Customer support;

• Communications delivery;

• Fraud prevention;

• Accounting;

• Order fulfillment;

• Warehousing;

• Shipping; and

• Delivery services.

These service providers are permitted to process personal information only for legitimate business purposes related to the services they provide to us.

Payment Processors and Financial Institutions

We may disclose transaction and payment information to payment processors, banks, credit card networks, and financial institutions as necessary to authorize and process transactions, address disputes, and prevent fraud.

Shipping, Delivery, and Fulfillment Providers

We may disclose contact information, order information, and delivery instructions to carriers, couriers, drivers, warehouses, manufacturers, and fulfillment providers when necessary to provide requested products or services.

Business and Marketing Partners

We may disclose certain personal information to business or marketing partners for advertising, analytics, measurement, or related business purposes.

Depending on applicable law, these activities may be considered a “sale,” “sharing,” or use of personal information for targeted advertising. You may have the right to opt out through our Your Privacy Choices page.

This disclosure does not include mobile telephone numbers, SMS opt-in data, or SMS consent. We do not disclose such information to business or marketing partners for their marketing or promotional purposes.

Affiliates and Corporate Group

We may disclose personal information to entities under common ownership or control with Imperi when reasonably necessary to operate our business, provide the Services, or complete an authorized business transaction.

This disclosure does not authorize affiliates to use mobile telephone numbers, SMS opt-in data, or SMS consent for their own marketing or promotional purposes.

At Your Direction or With Your Consent

We may disclose personal information when you direct us to do so or provide specific consent, such as when:

• You request that we ship products to another person or location;

• You authorize another user to access your business account;

• You use a third-party login or social media integration; or

• You request an integration with another service.

Consent provided for one purpose does not authorize a different use. In particular, SMS consent is specific to Imperi’s messaging program and is not transferable to another business or sender.

Legal, Safety, and Compliance Disclosures

We may disclose personal information when we reasonably believe disclosure is necessary to:

• Comply with applicable law;

• Respond to valid legal process;

• Cooperate with law enforcement or government authorities;

• Protect the rights, safety, and property of Imperi, our customers, employees, or others;

• Investigate fraud, security incidents, or illegal activity;

• Enforce our agreements and policies; or

• Establish, exercise, or defend legal claims.

Business Transactions

We may disclose personal information in connection with an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other business transaction.

Any successor receiving personal information will be expected to process it consistently with applicable law and the privacy commitments in effect at the time of the transaction.

SMS opt-in consent is not automatically transferable to another unaffiliated sender for its own marketing or promotional messages.

7. Relationship With Shopify

Shopify collects and processes personal information relating to your access to and use of the online store in order to provide, secure, personalize, and improve Shopify’s services.

Information you submit through the online store may be transmitted to Shopify and to service providers located in countries other than where you reside.

We may use Shopify features that incorporate information from your interactions with our store, other merchants, and Shopify. In connection with those features, Shopify may be independently responsible for certain processing activities and for responding to requests regarding information it controls.

To learn more about Shopify’s practices, please review the Shopify Consumer Privacy Policy. Depending on where you live, you may also exercise certain rights through the Shopify Privacy Portal.

8. Third-Party Websites and Services

The Services may contain links to websites, social media platforms, applications, or other services operated by third parties.

We do not control and are not responsible for the privacy, security, accuracy, or content of third-party services. Information you provide directly to a third party is governed by that third party’s privacy policy and terms.

Information posted in public or semi-public areas, including social media platforms, may be visible and used by other individuals or organizations.

The inclusion of a third-party link does not necessarily imply that Imperi endorses the third party or its privacy practices.

9. Children’s Privacy

The Services are intended for businesses and adults and are not directed to children under 13 years of age.

We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete the information.

Individuals who are not old enough to enter into a binding contract in their jurisdiction should use the Services only with the involvement of a parent, guardian, employer, or other authorized adult.

We do not knowingly sell or share for targeted advertising the personal information of individuals under 16 years of age.

10. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, acquisition, alteration, loss, misuse, or disclosure.

However, no method of transmission over the internet, electronic storage system, or security procedure is completely secure. We cannot guarantee absolute security.

You should not send sensitive or confidential information through unsecured communication channels. You are also responsible for protecting your account credentials and promptly notifying us of suspected unauthorized account activity.

11. Retention of Personal Information

We retain personal information for as long as reasonably necessary to:

• Provide the Services;

• Fulfill transactions;

• Maintain customer accounts;

• Preserve business and transaction records;

• Comply with legal, tax, accounting, and regulatory obligations;

• Resolve disputes;

• Prevent fraud;

• Enforce agreements; and

• Protect our rights and interests.

Retention periods vary depending on the type of information, the nature of our relationship, legal requirements, and operational needs.

When personal information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable law and technical limitations.

12. Your Privacy Rights and Choices

Depending on where you live, you may have some or all of the rights described below. These rights are not absolute and may be subject to legal exceptions.

Right to Access or Know

You may have the right to request information about the personal information we collect, use, disclose, sell, or share and to request access to personal information maintained about you.

Right to Delete

You may have the right to request deletion of personal information we maintain about you, subject to applicable exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive certain personal information in a portable and usable format.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you live, you may have the right to opt out of activities considered to be a sale or sharing of personal information or processing for targeted advertising.

You may exercise this right through our Your Privacy Choices page.

Global Privacy Control

Where required by applicable law, if you visit our website with a recognized Global Privacy Control signal enabled, we will treat the signal as an opt-out request for the browser and device sending the signal.

Where we can reasonably associate the signal with a customer account, we may also apply the request to that account.

Other than legally recognized browser-based opt-out signals, we may not respond to general “Do Not Track” settings.

Email Preferences

You may unsubscribe from promotional emails by using the unsubscribe link included in the email.

Even after you opt out of promotional emails, we may continue sending non-promotional communications relating to orders, accounts, transactions, deliveries, security, or customer-service requests.

SMS Preferences

You may opt out of text messages at any time by replying STOP.

You may request assistance by replying HELP or contacting Imperi using the contact information below.

After opting out, you may still receive communications through another channel when necessary to fulfill a transaction, provide requested service, address an account issue, or comply with law.

Exercising Your Rights

You may submit a privacy request by:

• Emailing contact@imperi.com;

• Calling (210) 650-9500; or

• Contacting us at the mailing address listed below.

We may need to verify your identity before processing a request. Verification requirements will depend on the nature of the request and the sensitivity of the information involved.

Where permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require proof of the agent’s authority and may ask you to verify your identity directly.

We will respond within the period required by applicable law. If we deny a request, you may have the right to appeal the decision by contacting us and stating that you wish to appeal the privacy decision.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

13. International Data Transfers

Imperi and our service providers may transfer, store, or process personal information outside the state, province, or country in which you reside.

When required by applicable law, we use recognized safeguards for international transfers, such as contractual protections or approved transfer mechanisms.

If personal information is transferred from the European Economic Area, Switzerland, or the United Kingdom to a country that has not been determined to provide an adequate level of protection, the transfer may be subject to Standard Contractual Clauses or another legally recognized mechanism.

14. Complaints

If you have a complaint regarding our handling of personal information, please contact us using the information below.

Depending on where you live, you may have the right to appeal our response or submit a complaint to a state attorney general, data-protection authority, or other regulatory body.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technologies, Services, legal obligations, or regulatory requirements.

When we update this Privacy Policy, we will post the revised version on our website and revise the “Last updated” date.

We will provide additional notice when required by applicable law.

16. Contact Us

For questions about this Privacy Policy, our privacy practices, the Imperi SMS program, or a request to exercise your privacy rights, please contact:

Richmond Advantage LLC d/b/a Imperi
120 Windy Meadows Drive
Schertz, Texas 78154
United States

Email: contact@imperi.com
Phone: (210) 650-9500