The story of Imperi

For decades, Richmond Advantage has been more than a distributor — a trusted partner to restaurants, caterers, and businesses across Texas and beyond. The company’s legacy continues under a new name: Imperi.

This rebrand represents more than a change in identity. It reflects a bold evolution — one defined by innovation, growth, and a continued commitment to the customers who’ve been with us every step of the way.

The story began in the 1980s, when Paul Richmond founded Richmond Paper Rolls from a small garage in San Antonio, Texas. Starting with deliveries of point-of-sale paper to local businesses, his dedication to reliability and service quickly set the foundation for what would become a regional success story.

As customer needs expanded, so did the company. Richmond Advantage grew from supplying paper rolls into serving the foodservice and hospitality industries, providing restaurants, caterers, and institutions with dependable disposable supplies and janitorial essentials. What began as a small, family-run operation steadily evolved into a trusted distributor and B2B partner, recognized for consistency, responsiveness, and care.

During the COVID-19 pandemic, Richmond Advantage earned widespread trust by maintaining reliable inventory and on-time deliveries when supply chains across the nation were strained. That dependability allowed the company to extend its reach beyond Texas — supporting customers throughout the Southwest and nationwide.

Under new ownership, the company has entered a new era of growth — one that builds upon its strong foundation while embracing a modern, technology-driven approach to B2B commerce. The launch of Imperi in 2025 embodies that vision: a name that stands for innovation, scalability, and customer excellence.

From a garage startup in 1986 to a trusted regional supplier and now a modern national brand, our journey has always been guided by the same principle — to help businesses operate more efficiently with dependable products and exceptional service.

Imperi carries that legacy forward — built on trust, driven by progress, and inspired by our customers.